When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Karan Paswan Helping Businesses to Generate More Revenue With Paid Ads | $5M+ Ad Spends Managed | Meta Ads & Google Ads | Performance Marketer I’m a performance marketing practitioner with over five years of experience in paid advertising, helping businesses scale through Google Ads, SEO, and performance marketing. I’ve worked with 100+ brands, driving real growth with data-backed strategies. Beyond marketing, I love sharing my knowledge—whether it’s guiding entrepreneurs on boosting sales or mentoring students to leverage social media effectively. As a Google Ads Certified expert, I focus on ROI-driven campaigns that turn clicks into customers. I believe in continuous learning, innovation, and making a real impact. If you're looking to grow your business online, let’s connect and make it happen! DM me to discuss strategies that work!
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